Guideline
Date of Publishing: 11/03/2024  
Affected Region: KSA
 
A Guide to Controls and Procedures for advertising food products, feed, and public health pesticides "The purpose of this guide is to clarify the requirements and mechanism for obtaining approval for advertising for food and feed products and public health pesticides.

This guide applies to all advertisements for goods, food products, feed products, and public health pesticide products produced locally or imported - referred to in this guide as ""the product"" unless specifically or explicitly specified, which are advertised in all media outlets within the kingdom of Saudi Arabia. Which targets consumers in the kingdom and outside the kingdom, this also includes promotional advertisements."